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Color Based Fashion Inspiration

Published 06/06/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for? is a color-focused fashion inspiration platform. Users can explore the site to view various garments, footwear and accessories, grouped by color or color scheme. Tags let users view all items, trends, brand-specific items or the images that inspired the collection. Inspirational images vary from art to other clothing items, celebrities and photographs. Each inspiration item is listed along with a color palette below it so the user can see specific hues incorporated into the collection associated with it. A built in website search lets users look for collections by keyword or by entering a color. Users can join and follow one another or add a new collection to the website. Community tags let users view images by theme. screenshot
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What is the history and popularity of the app? was founded by Suma Mandagiri in June of 2011. The application was designed to provide a color focused shopping experience to internet users. was officially launched in January of 2012. So far, has gone largely unnoticed. There have been no significant media coverage. This could have something to do with the popularity of applications like Pinterest, which let users collect items online without any theme restrictions. could be easily described as a Pinterest for fashion and color.

What are the differences to other apps?

The main difference between and sites like Pinterest is the focus on fashion and color. The user can build a collection of items online or browse collections all focused on a set of colors. Colors can be taken from other images, including photographs not directly related to fashion. Users can find new garments, accessories or shoes by looking for their favorite color schemes and patterns.

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How does the web app look and feel to use? feels a lot like Pinterest. The application features a clean, white background with no clutter. Each image is displayed as a large thumbnail, making it very easy for visitors to view a collection of images in relative detail. The simple tools included are logically placed. The interface is ideal for users of all skill levels. Even those with no experience exploring Pinterest can figure out in a matter of seconds.

How does the registration process work?

New users can join the community by clicking the white “Sign Up” button in the upper, right hand corner of the homepage. A menu drops down and asks the user to provide a username, password and email address. The user is automatically logged in to their account and can begin adding images, personal details or an avatar. No email verification is required to access registered user features.

What does it cost to use the application? is available to all users for free. There are no subscription fees. The application is designed to help users shop but it does not require any purchases to use. The user can log in as often or infrequently as they want. All features are available to all registered users. This is a good thing because doesn’t offer anything that most users would be willing to pay for.

Who would you recommend the application to? is ideal for anyone who loves fashion and online shopping. The application works like Pinterest, but with a specialized focus. Users can see what other fashion lovers have put together or create their own collections based on inspirational images and color schemes. The focus on color is a nice touch that makes it easier for users to find garments that meet their style requirements.

  • Create color based fashion collections
  • Share and find inspirational images
  • Build a following or be a follower
  • Search for collections by keyword or color
  • See individual colors associated with each collection

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